E-commerce features built to turn visitors into customers

See everything WebSell can do for your online business

Table of Contents

Core Platform

WebStore Management

Manage your e-commerce site from the WebSell WebStore Manager (WSM). Edit site content and messaging and much more with extensive e-commerce functionality.

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Product Attribute Manager (PAM)

Edit and manage your POS products en masse. Quickly and easily make changes to thousands of items at once, as well as adding web-specific attributes to help you better merchandise online.

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Shipping & Delivery

WebSell integrates with shipping providers to auto-calculate rates at checkout. Integrate with carriers like FedEx or USPS, or auto-calculate shipping by distance with Google/Bing.

Analytics & Insights

Get detailed reports and insights on key performance metrics like conversion rate or average order value for your site. Make informed decisions based on data from your dashboard.

Tax Configuration

Automatically mirror the tax rates configured in your back office, or leverage online services like TaxCloud and AvaTax to automate tax calculation.

Web Order Management

Web orders and new customer information are downloaded automatically from your webstore, allowing you to process online sales in exactly the same way as in-store transactions.

POS/ERP Integration

WebSell is an e-commerce service that is built with your existing POS or ERP system in mind — everything on your website is driven by your existing back office data.

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Payment Gateways

Connect to your payment gateway of choice to accept payments from credit cards and more methods. Use Stripe, Google Pay, Apple Pay, and much more.

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Staging Environment

At the start of your e-commerce project, we set you up with a staging environment, where you can experiment and test all aspects of the platform prior to going live.

Multiple Stores

Drive multiple online stores, optionally with different URLs and branding, from one back-office installation — ideal for retailers who want to centralize web-based retail operations from one place.

Promo Codes & Gift Cards

Create promo codes for custom campaigns or connect to third-party supported gift card solutions like CardKnox, Cayan, Valu Tec, and more.

Product Customization

Easily edit SEO-focused product descriptions on the WebSell platform to drive the most traffic to your webstore.

Product Variation Listing

Differentiate and list products grouped by size, color, or other attributes, with flexibility in how variants are displayed on listing and product pages.


Let your customers become members of a group that you can give access to special discounts or promotions on all or specific products.

Web Order Editing

Edit recently placed orders to add or remove items or adjust quantities. Give customers flexibility after they place an order.


99.99% Server Uptime

Our hosted ecommerce platform performs reliably with an average uptime of 99.99% for over 15 years, along with billions of dollars in processed transactions.

Secured Shopping

WebSell is a PCI-DSS Level 1 compliant service provider, ensuring a fully secure shopping experience for your customers.

SSL Encryption

All WebSell sites display a padlock in the browser window (next to an HTTPS URL), meaning your visitors’ data is secured. Site-wide SSL with your own certificate is also available.

WebStore & Checkout

Theme Customization

Pick a theme or customize one of our hyper-fast and user-friendly website templates. New templates just added which reduce site load time by over 1.2s are Horizon and Anchor.

Custom Design

Or work with our team of web designers to create a fully bespoke site to match your brand and business goals.

100% Mobile Responsive

Your site is fully mobile responsive so you can deliver a seamless user experience, no matter how your customers choose to shop.

Fast Checkout

Our speedy checkouts help customers purchase with no fuss. Our intuitive shopping cart makes adding items easy and hassle-free, without adding heavy load times to your site.

Hyper-fast Sites

WebSell builds some of the fastest ecommerce websites on the internet. Let us show you how fast shopping online should be.

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SEO Optimized

Get more organic traffic and appear higher on Google searches with ready-made site structure and SEO-friendly URLs.

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Contact Forms

Create contact information pages and forms with custom fields so you can capture customer information even if they don’t purchase.

Address Finder

Let customers autocomplete their shipping address on the checkout page for even quicker purchases.

Product Reviews

Build trust with customers through product reviews on every product page. Manage product review content through the platform.

Quick Content Delivery

WebSell’s Content Delivery Network (CDN) allows your site to load quickly from any location.

GDPR & ADA Compliant

WebSell is fully compliant with data privacy and accessibility standards. Your site will also pass ADA compliance tests so it’s accessible to someone with visual impairments.

Subscription Orders

Let customers order products on a subscription basis to make their life a little easier and secure future recurring revenue for your business.

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Click & Collect

Let customers buy online to pick up in store so you can give ultimate flexibility for fulfilment. Also called Buy Online, Pick-Up in Store (BOPIS).

Google Ads Tracking

Add Google Ads conversion tracking to ensure sales generated from your campaigns are being assigned on checkout.

Google Analytics with Enhanced Tracking

The enhanced e-commerce plug-in for analytics.js enables the measurement of user interactions with products across the user’s shopping experience, including: product impressions, product clicks, adding a product to a shopping cart, and more.

Curbside Pickup

Give customers even more flexibility with their delivery by letting them specify a local delivery option and time where they can safely collect their order.

Extensive support for filtering of product listing and search results pages, with filters automatically generated based on your pre-existing data, along with the flexibility to manually create and assign your own web-based filters.

Countdown Timer

Place a countdown widget on your webstore to add a real-time countdown bar to help create urgency and drive sales in a limited window.

Share Purchase Plug-in

Add a button to allow customers to share their purchase on social media to encourage user generated content.

Infinite Scrolling

Load products continuously as the user scrolls down the page, eliminating the need for loading extra pages.

Custom Pop Ups

Display customized pop ups on your store to capture information like email addresses or promote a specific offer.

Multi-step or One-Page Checkout

Customize your checkout with either a multi-step or one-page experience.

Instagram Wall

Show a wall on your site featuring your store’s Instagram posts or posts from a specific hashtag.


Allow for surcharges at checkout. Use it to add a special charge for delivery, such as ‘cash on delivery’.

Build product carousels and display them anywhere on your site with our easy-to-use, drag and drop builder tool.

Product Wishlist

Let your customers add items to a wishlist so they can keep track of items. Market to customers based on what’s in their list.

Back In Stock Alerts

Automatically notify customers when specific items are back in stock. Engage with your customers around your key items.

Fractional/Decimal Quantities & Units of Measure

For grocery stores selling weight-based items you can let your customers order fractional/decimal quantities of your products.

Tips & Gratuity

Accept tips and gratuity at checkout for your online store. Let customers add a % amount from their order or a specific amount.

Integrated Blog

Get a fully integrated blog added to your webstore. Attract more visitors and turn them into customers by placing an SEO-friendly blog on your webstore’s domain.

Let your customers find products faster as your store returns products as your customer types. Next Gen webstores can also return images for suggested products.


Brick & Mortar

Keep your in-store POS or ERP system connected to your website so sales data always stays synchronized. Eliminate manual data entry.

Online Marketplaces

Automatically connect your store and products to the world’s largest online marketplaces, like Amazon, Google Shopping, and more.

Social Commerce

Get your business noticed on social media by connecting your product inventory to your Facebook and Instagram shop.

Marketing Add-ons

Purchase Google search and Microsoft Bing traffic by putting your products in front of customers searching on the web. Let WebSell manage your campaigns.

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Email Marketing

Get fully branded email newsletter templates for any campaign, or work monthly with our team to deliver your emails.

Social Media

Work monthly with our content team to create engaging social media content for your business.

Content Marketing

Work with our content writing team to create a blog which brings relevant traffic with buying intent to your site.


Learn how to find keywords with high buyer intent and then optimize your site around those words.



Automatically list your products on the world’s largest online marketplace, with item data pulled directly from your POS and ERP, and orders automatically downloaded for fulfilment.

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Instagram Shopping

Get your store and products found on Instagram by connecting your product inventory to your social media channel. Turn Instagram into a new storefront and revenue stream.

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Google Shopping

Start selling directly on the number 1 search engine. Get your products discovered by anyone on the internet.


Get enterprise-level shipping and delivery options and manage them with ease through ShipWorks.

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Connect your site to Zonos to simplify international shipping and tax calculation.


Lead customers to the right products quickly with an AI-powered search technology from FACT-Finder.

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Connect your store to one of the most widely used tax compliance services. Fully supported by WebSell.

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Avalara AvaTax

Automate your store’s tax compliance with Avalara’s AvaTax software. Fully supported by WebSell.

Bing Maps

Let customers auto-calculate shipping by distance by integrating your checkout with Bing Maps. Optional map polygon support available, to allow for fine-grained delivery areas.

Google Maps

Leverage the power of Google for a distance-based shipping auto-calculation.

Bazaarvoice Reviews

Place user-generated reviews from Bazaarvoice on your product pages to increase conversions.


Track confirmed purchases back to your LinkShare affiliate marketing account.

Paid On Results

Tracking integration on checkouts for Paid On Results.


Mailing list and ecommerce tracking for the Bronto email marketing software.

Integrated AvantLink tracking recorded on checkout.


Fully track webstore checkouts back to ChannelAdvisor.


Live chat service for your store that lets you automatically answer repetitive questions and save time across your business.


Connect your ecommerce store to Sidecar performance marketing platform and track all user interactions.

Veratad AgeMatch

Veratad’s AgeMatch Age Verification services use multiple trusted data sources containing billions of public records to return an age validation based on the information your customers submit.


If you sell wine you can integrate the Wine-Searcher app on your site to let your customers find and compare wines.


Connect your store to Mailchimp to enable ecommerce tracking and mailing list signup from checkout.

Constant Contact

Email tracking and mailing list integration to one of world’s largest email marketing clients.


Streamline shipping and tracking with a powerful logistics partner in ArcBest.


Integrate your store with the most widely used live chat service. Monitor and chat with visitors to handle queries.

Trustpilot Reviews

Display reviews for your business on your site. Leverage the power of positive sentiment to boost online sales.


Boost product sales and average order value by connecting your webstore to one of the world’s leading personalization platforms.

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Add Buy Now, Pay Later functionality to your webstore with humm.

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Ready to start selling more?

Whether you’re a brick and mortar or online-only business, WebSell can work with you.