E-commerce Marketing Tactics You Should Try in 2022

29 April 2022 • 9 min read

Every online business wants more traffic and sales. To do this you need to market your business on as many channels (website, social media, email, etc.) as you can. However, it can often be challenging to decide what marketing tactics to focus on.

This guide will give you an overview of what tactics can help you succeed in 2022, so you can decide what to focus on. We’ll also give you some tips and links for how to get started with each.

This blog is best read together with our article on the best free e-commerce tools which details a lot of the tools you will need to activate these ideas.

10 e-commerce marketing ideas to increase sales in 2022

  1. Develop your site’s SEO
  2. Sell on online marketplaces
  3. Run Paid Search campaigns
  4. Capture more email subscribers
  5. Improve your email marketing
  6. Integrate with Instagram
  7. Make shopping easier for your customers
  8. Optimize for mobile
  9. Start making great content
  10. Leverage content from your customers

1. Develop your site’s SEO

SEO in e-commerce is the practice of increasing your site’s visibility in online search engines, like Google, Yahoo, and Bing. The goal is to get your site or page appearing as one of the first results that search engines return when someone searches for a relevant keyword to your business.

Click-through rates fall sharply as you move past the top spot, with over 25% of people usually clicking on the first result. If you can get to the top spot, then it’s worth putting in the time in 2022.

Some of the top tactics for improving your online store’s SEO profile are:

  1. Doing keyword research to identify keywords to focus your pages, descriptions, and posts around
  2. Creating a good user experience across all your site’s pages
  3. Optimizing your local SEO profile by completing your Google My Business profile

When done effectively, your business can start showing up for search terms that are related to what you sell. The screenshot below shows WebSell retailer ranked first in Google for the term “ceramic supplies”.

SEO might seem daunting, but we’re there to help you get started or optimize your current strategy. the following articles should you your start ranking your e-commerce site higher:

2. Sell on online marketplaces

Your sales can go far beyond your e-commerce site. Online marketplaces sold $3.23 trillion in products in 2021.

Connecting your product inventory to online marketplaces like Amazon and eBay can help get your store and products discovered by a completely new audience. Many customers shop exclusively through platforms like Amazon and eBay, so by not listing on Amazon and eBay you could be completely missing a large customer base.

There are selling and listing fees with each platform, but the cost is often worth the reward. Marketplaces can be used to complement your existing webstore so you can expose your products to more people.

What’s more, connecting to marketplaces like Amazon and eBay is simple with WebSell. You can connect your inventory automatically to these major marketplaces with minimal input from you. We take your existing product descriptions and pricing and upload them to Amazon. Any change you make to your products in your POS, will be reflected on your marketplace listings. It’s as easy as that.

Read more: Selling on Amazon in 2022: Should You and How to Get Started

3. Run Paid Search campaigns

Paid Search or PPC (pay-per-click) advertising is one of the primary ways that businesses both large and small get traffic to their site every day. It’s not just any traffic though. With Paid Search you can show ads for your products on search engines and other websites to highly motivated shoppers with buying intent.

For e-commerce businesses looking to scale quickly, investing in Paid Search is one of the best way to grow your business. Google shopping ads in particular is where most brands can find an audience of customers actively looking to buy your products. While shopping ads don’t only appear in Google’s standard search results anymore, they are visible when you browse to the ‘Shopping’ tab on Google, which many customers do.

With PPC ads you can get very specific with your targeting. You can choose the exact demographic of who you want to show your ads to, when to show them, and where you want to display them. You can also send customers to specific landing or product pages so you can experiment with which converts most.

WebSell has a dedicated Paid Search team which can help you set up your ads profile and fully manage your ad campaigns. We work according to the results you want to achieve with a focus always on achieving a high ROAS (Return On Ad Spend). Contact us to learn more or read more about our Paid Search service.

Read more: Are Google Ads Worth It For Your Small Business?

4. Capture more email subscribers

Email marketing is one of the best tactics in any marketer’s arsenal. It is one of the most widely-used tactics for marketing in any industry and when done right, will get your more sales and higher customer retention. Email marketing returns $44 for every $1 spent, so in terms of ROI it’s near the top.

But to send emails, you first need an audience to send to. You can use your website and other channels to capture more email addresses. Using easy-to-use email tools like Mailchimp you can create a pop-up on your site to capture new visitors to your site.

It’s easy to set up, but if you’re stuck, WebSell can help you set up your email pop-up and help manage your email marketing strategy, including mail template design. Take a look at WebSell merchant Wilford & Lee and the offer they’ve attached to entice customers to sign up.

5. Improve your email marketing

Capturing emails is one thing, but the hard part is sending regular emails that add value to the lives of your customers. You can improve your email marketing by sticking to a schedule and make sure you’re hitting your customers with an email at least once a month.

Here are some examples of emails you could send to your audience:

These are just a few ideas for email marketing which work broadly, but your business might have a more niche schedule or brand.

If you’re still struggling to maintain regular emails or come up with ideas for what to send, you can work with WebSell’s marketing services team to keep a regular schedule. We can set up your account, design your emails, and send regular newsletters to your customer base. Contact us to learn more about our email marketing service.

Read more: Email Marketing for Retail – 11 Tips for 2022

6. Integrate with Instagram

Instagram is one of the biggest social media apps there is and more and more businesses have a presence there now, including us!

Instagram is best used with interesting or exciting photos that you post when your audience is online. Once you’ve built up your Instagram following with some engaged followers, you should explore turning Instagram into another webstore.

WebSell retailers can automatically connect their inventory to Instagram, turning their social profile into an extension of their webstore. By integrating your online store with Instagram you tag your products in Posts or Stories and create a direct journey from your social posts through to webstore.

WebSell retailer Sioux Shop has set up their Instagram as another shopping destination:

When you’ve set up your Instagram shop you’ll have access to a number of new features including shoppable posts and stories.

Connect you Insta shop to WebSell to sync products between the two and manage all orders from WebSell.

7. Make shopping easier for your customers

Is your webstore hyper-fast and well-designed? If not then you’re losing customers.

Website conversion rates drop by an average of 4.42% with each additional second of load time. 70% of consumers also admit that page speed impacts their willingness to buy from an online retailer. If your customers are waiting for your site to load, there’s a high chance they’ll bounce.

Having a hyper-fast and well-designed site is your best way to satisfy customer demands and ensure they complete the checkout process.

WebSell retailers can now deliver their hyper-fast online webstores with intuitive user experiences thanks to Next Gen E-commerce – the biggest investment we’ve ever made to our core webstore experience, delivering major upgrades to both global site speed and user experience.

Here’s an example of a Next Gen webstore with Grampian Health Store.

Read more: Next Gen E-commerce

8. Optimize for mobile

By optimizing your website for mobile, you ensure customers have the same seamless shopping experience no matter how they chose to shop.

To be truly mobile optimized your images need to be scaled and presented in a different format so that your site loads swiftly. Next Gen designs are fully optimized and make use of more time-saving developments across your site to make your mobile site load hyper-fast.

9. Start making great content

All e-commerce businesses should try and work a regular blogging schedule into their business if possible. Blogging can help you rank better for key search terms and bring more customers to your store as a result.

Blogging for e-commerce businesses is a more long-term play for results, but if you make great evergreen content about your industry or products, then it can pay dividends over time.

Read more: 4 Key Reasons Why Your E-commerce Site Needs a Blog

10. Leverage content from your customers

User-generated content (UGC) is where you leverage content created by your customers and audience to create social proof for your business. UGC results in 29% higher web conversions than campaigns or websites without it.

Like we analyzed with customer reviews, UGC can be a great way to sway customers to purchase your products. You can even incentivize your customers to create UGC by offering them discount codes or a special offer.

Then reposting that UGC on your own channels like social, email, or even your website can help your increase conversion rates from site visitors.

Read more: How to Leverage User-Generated Content to Increase Sales

Start marketing your online store now

Marketing can help you find your audience, wherever they are. The above tactics are a good place to start and will have you winning more customers and improving your average order value in no time.

We hope the above guide will help you achieve your goals in 2022. If you need help marketing your store, our digital marketing team is always here to help.

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